KOREA

It is no news that K-wave is sweeping the globe. A decade ago, not many people knew of the Korean pop-culture but today, Squid Game, K-dramas and K-Pop sensations BTS & Blackpink are all household names everywhere. And of course, where there’s pop-culture, there’s food. In 2020, Nongshim, Korea’s largest instant noodle (ramyun) maker, achieved record sales performance with domestic sales dwarfing sales abroad.