From food emojis populating our smartphones to food photos posted on, and loved by millions of followers on Instagram, the food universe is under the influence of images and visual language now more than ever. This aestheticization of our lifestyles conveys a myriad of messages: an image is worth a thousand words!

New visual logics mark our eating habits and the design of new food products and services. Individuals, designers, researchers and entrepreneurs have seized on this new visual economy of attention and emotions to shape the food universe of tomorrow.